Creative leader, storyteller, and team-builder with over twenty-five years of experience driving innovative brand strategies, digital experiences, and high-impact campaigns for global tech and purpose-driven brands.
KLAVIYO
vp, EXECUTIVE CREATIVE DIRECTOR
2021 - 2024
Klaviyo Rebrand
The Klaviyo rebrand was anchored on a single principle, ownership of your data and your destiny. This foundational strategy and design system set Klaviyo up for international growth on the path to IPO.
Klaviyo Portfolio, Product Launch
Universal control for global businesses. We launched Klaviyo Portfolio to streamline multi-account management, scale winning strategies, and work more efficiently across all accounts.
Surround Sound
The customer is always right, and can tell Klaviyo’s story the best. Made In Cookware speaks to the benefits of using the full Klaviyo platform.
Klaviyo AI, Feature Launch
With Klaviyo AI, you can work faster, unleash your creativity, and dream up possibilities like never before. This launch promoted a series of long-existing and new data-science features that enhance customer productivity and success.
PATAGONIA
GLOBAL BRAND & DIGITAL
CREATIVE DIRECTOR
2014 - 2021
Worn Wear, Recrafted
These are clothes made from other clothes.
Patagonia’s Worn Wear programs expands to incorporate new designs made from items destined for the landfill.
Patagonia Action Works
Sign up. Show up. Take Action. This digital platform fosters productive human relationships between customers and local grassroots environmental groups. PAW has generated over $75 million in support to date.
Election Support
We took a surgical approach to the 2018 election cycle. Patagonia endorsed four senatorial candidates in key races to help the balance of power in congress. This focused approach allowed us to get very specific with locally-relevant communication.
100% for the Planet
We conceived and launched a global Black Friday campaign in eight days, which went viral. Patagonia gave 100% of that Friday’s sales (not just profits) to grassroots environmental groups, totaling over $11 million in donations.
Care & Repair
We created a fun series of videos and how-to guides to help our community keep their gear in play.
buy less, demand more
Everything we make has an impact on people and the planet. The clothing industry is one of the worst offenders of labor abuses and the pollution driving the climate crisis, but it doesn’t have to be this way. You have the power to change the way clothes are made. Buy Less, Demand More.
Purpose-driven, results-oriented creative direction.
Award-winning digital product design and global brand campaigns.
Let’s change the world, together.
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